Location Sensor Can Help Visitors Find Your Store

Finding  Locations Near You

How important is it for people to find a location nearest them?  “Near Me” has been a top-ranked search term on Google for the past seven years. This may be the number one reason to use a location sensor.  Research indicates that the common phrases of “near me” in Google searches is a top-ranked query.   The phrase “handyman near me” might return a  cloud based app that in turn redirects  the users search to some  popular apps but how does your browser,  Google Maps or other platform know where you are?

Location Sensor

Enter location sensor, a browser-based tool that detects where a user is at the time of search.  On GPS-enabled mobile devices it returns the precise location using the device’s built-in GPS sensor.  For the Store Locator Plus users the location sensor can be enabled by checking a box under General Settings.   WordPress Plugin users will need the Power add on.   MySLP service users will need to be subscribed to the Power, Professional, or Enterprise plan.

Mobile App using location sensor
Location sensors in mobile apps can guide people to your store.

Using HTTPS Improves Sensor Performance

Google Chrome’s v 50 and higher ( the most popular browser with the largest market share  at this time)  requires site urls to be served over a secured site before it will allow the location of the user to be transmitted.  They have stated that location is sensitive data and determined that HTTPS versus HTTP  be  required to protect the privacy of your users’ location data.  Other popular browsers , such as Mozilla Firefox, may submit a pop-up box asking the user to grant permission for their location to be known.

In short, if your site is using the location sensor feature it must get an SSL certificate and be serving pages on an https address.   Many browser disable multiple features if you are not a secure site, including the location sensor.   It won’t be long before ALL browsers disable location sensor support if you are not hosting an https site.

Location Sensors Can Increase Sales

If you have a physical location that counts on people walking in the door to make a sale, adding Google Maps and employing the location sensor can have a notable impact on your walk-in traffic.    Your first step is to get an SSL certificate on your site so you can serve secure pages; This also helps boost your Google search rank.   Once you have that completed put Google Maps software that supports the locations sensor on your site.     Add a couple of posts to your site that relate to your business such as “Boutique Near Me” and drop the map code on that post.   It won’t happen overnight, but as your site starts to generate traffic the map will lead people to your store.

 

Have questions?   Contact us.

Category Checkboxes In Locator 4.8.4

Store Locator Plus adds the ability to select categories of locations using checkboxes with the Premier add on and Power add on installed.

For WordPress plugin users, you will need an active Premier Subscription to enable the new feature.  It will also require SLP, Power, and Premier to be updated to version 4.8.4 or higher.

MySLP Enterprise level users will be getting these updates in the 17.10 upgrade to the service later this month.

Premier + Power = Category checkboxes with 4.8.4

Continue reading “Category Checkboxes In Locator 4.8.4”

WordPress and MySLP

Some of our long-time WordPress plugin customers have decide to reduce their workload and customer maintenance overhead by migrating to the MySLP service.  Here are your answers to some of the most common questions that have come up during the process.

How Do I Connect MySLP To The Plugin?

The short answer: You don’t.  

The MySLP service is a self-contained application that installs on your WordPress site , or any site builder that supports JavaScript, with a simple JavaScript embed.    It does not require the Store Locator Plus plugins to be installed on the WordPress site.

In fact, if you are now using MySLP you should delete any of the Store Locator Plus plugins you have installed on your WordPress site.    Make sure you’ve downloaded your locations and copied any settings you wish to take to MySLP beforehand.   While on that topic, a good site administrator will delete any obsolte and unused plugins from a WordPress site.  Deactivated plugins are still available for hackers to exploit.

If There Is No Plugin How Do I Use It?

To manage the locations and settings you will login to your MySLP Dashboard.

When you are ready to deploy the map you can go to any page or post on the site and paste the embed code you copied from your MySLP dashboard.    Make sure you are viewing the page/post editor in text mode first, then paste the JavaScript embed where you want the map to appear on the page.

How Do I Get The Locations Into MySLP?

If you are migrating an existing site you will want to export locations from the WordPress install with the Power add on BEFORE deactivating and deleting the WPSLP plugins.

Go to the Locations tab in Store Locator Plus and select “Export, Hosted” or “Export, Download” from the download menu then click the To All portion of the Apply To All button.

Make sure you’ve copied your settings to your new MySLP account as well.

Once you have your locations CSV file go to your MySLP Dashboard account and look for the Locations Import tab under Advanced Options.   Import is available on Power or higher level accounts.   You can upgrade or downgrade service to/from the Advanced level as needed to get the import feature during the migration process.

On a related note, we are working on an “Import From A WPSLP Install” feature for MySLP that will bring over locations directly without the manual import/export process.

How Many Sites Can Use My Map?

Your MySLP account can deploy the locator on as many sites and mobile apps as you need.   Each deployment will share the same map settings and location list which can be useful for building SEO content pages while retaining a consistent location listing between the sites and pages.