Where Is Toronto, Ontario?

If you are in North America you may be asking where is Toronto, Ontario. Depending whom you ask, the answer can be slightly different. It turns out that asking Google Maps Canada yields a different answer than if you pose the same question via Google Maps API.

We’ve touched on this disparity in a prior post about Google Maps returning inaccurate results. Today we’ll discuss a specific example for Toronto, Ontario.

And if you are wondering — our vote is that Toronto, Ontario is at

43.65320000 , -79.38320000

Where Is Toronto, Ontario? 43.65320000 , -79.38320000

Google Maps API Returning Inaccurate Results

Google does not openly advertise the fact that they have different location data for different users. However there is good anecdotal evidence an hearsay that Google Maps API returning inaccurate results may be by design.

The evidence is most prevalent in the geocoding of locations. The latitude and longitude Google assigns to different addresses is not “set in stone”. It is an interesting anomaly given the fact that places on earth should not move with regard to their latitude & longitude outside of plate tectonics.

The team at Store Locator Plus® has long held a theory that Google intentionally subverts accurate location data; quite likely to gain competitive advantage for their own products and services.

Fewer Geocode Requests With Store Locator Plus® 5

Our Store Locator Plus® 5.0 WordPress plugin is out today with some notable changes.   

What Store Locator Plus 5 does have is an improved map rendering process that reduces geocoding requests.    Since Google switched over to a 100% pay-as-you-go system for EVERYONE , no “free map views or geocoding” even for long-time users, we decided to focus on helping users reduce their monthly Google fees.     WPSLP 5 is the first release to work towards that goal.