Where Is My Conference Hotel? Improving Conference Sites With Maps

Attending a conference almost always means travel.   Love it or hate it, the travel experience goes with the territory.  As a conference director, one of the best ways to increase the satisfaction level of conference attendees is to provide not only killer content but to also make them feel as though they are a welcomed guest in the host city.    Providing resources that help get people acquainted with the host city as quickly as possible is one way to make travel more of a perk than a pain for the attendee.    Do a good job playing host in your city and people will want to return year-after-year.

A great way to do this is by providing a resource directory that includes more than a map showing people where the venue is and how to get there.    In our “Hosting Conferences and Events” series we are going to walk through various ways you can build a great online resource that shows people around your city without making it a full time job for you or your online content authors.    The primary tool we are going to use is the My Store Locator Plus SaaS service.    By using the service effectively you can keep costs down while providing easy-to-use interactive maps for your attendees.

In our first video on presenting local resources for a conference we are going to focus on the upcoming SyntaxCon that is coming up in May 2017 in Charleston, South Carolina.   One of the first things people are going to look for is places to stay that are convenient to the main venue.  With that in mind we are going to show how to setup an appropriate level of service and add some hotels to our map then simulate deployment on a live site.    As we add to this series we will show how to refine the user experience and finally deploy to the general public.

 

On a related note, if you are planning on hosting a venue and are in need of a full-service consulting shop to help you get a site setup, please contact our Cyber Sprocket Labs consulting division and we’ll get you setup at a fair price.

Getting A Full-Featured Locations Map On Squarespace

WordPress users have long known about the Store Locator Plus plugin.   Five years later it is closing in on the half-million downloads mark and is deployed on over 14,000 active sites today.  It has become one of the top-rated and most-downloaded map plugins for WordPress thanks to the extensive feature set and regular updates.

Store Locator Plus now brings its full-featured locator service to Squarespace.   The recently-launched My Store Locator Plus service builds on the years of experience behind the WordPress offering to create a “drop and go” option for all websites.    Any Squarespace theme can easily deploy a custom-tailored locator by using the embed feature.  You can read more about that process and follow the video on our Squarespace Integration support page.
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‘Near Me’ – Why You Want A Locator On Your Site

A summary of the article Google Searches With ‘Near me’ Surged 34 Times Since 2011 by Search Engine Watch published April 15th, 2015.

Mobile devices have made searching for places near where you are , with your phone, a popular service. You are out there in the real world and want to know what is near you at that very moment in time. A recent article we published shows the searches for restaurants using this technology is one of the most common searches in America.

This article from Spring 2015 delves in deeper into this subject. Here are the highlights.
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