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My Store Locator Plus® Adds Geocoding Privacy

The late November 2018 updates to My Store Locator Plus® add a new level of data privacy for your site visitors.     Until now whenever a user typed in an address on your locator that search was sent directly from the user’s browser to Google.  This is how the vast-majority of locator software applications work.

Until now.

In an effort to provide a better user experience AND protect user privacy, all address lookup requests (aka geocoding requests) are now directed through the My Store Locator Plus® dual-layer proxy server.    Unlike Google, and many other online services, we do not track or retain identifiable data that associates this lookup with a user or their IP address.

Address Lookup
Address lookup used to send your address data as well as browser info and IP address to Google directly. Not with MySLP.

By doing nothing more than employing the MySLP embed code on your site to provide locator or directory services for your customers you are giving them an extra level of privacy and security.    Google can no longer directly associate an address they type into the search with their web browser.

Privacy.  That is something we think everyone can use more of these days.

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