Location Sensor Can Help Visitors Find Your Store

Finding  Locations Near You

How important is it for people to find a location nearest them?  “Near Me” has been a top-ranked search term on Google for the past seven years. This may be the number one reason to use a location sensor.  Research indicates that the common phrases of “near me” in Google searches is a top-ranked query.   The phrase “handyman near me” might return a  cloud based app that in turn redirects  the users search to some  popular apps but how does your browser,  Google Maps or other platform know where you are?

Location Sensor

Enter location sensor, a browser-based tool that detects where a user is at the time of search.  On GPS-enabled mobile devices it returns the precise location using the device’s built-in GPS sensor.  For the Store Locator Plus users the location sensor can be enabled by checking a box under General Settings.   WordPress Plugin users will need the Power add on.   MySLP service users will need to be subscribed to the Power, Professional, or Enterprise plan.

Mobile App using location sensor
Location sensors in mobile apps can guide people to your store.

Using HTTPS Improves Sensor Performance

Google Chrome’s v 50 and higher ( the most popular browser with the largest market share  at this time)  requires site urls to be served over a secured site before it will allow the location of the user to be transmitted.  They have stated that location is sensitive data and determined that HTTPS versus HTTP  be  required to protect the privacy of your users’ location data.  Other popular browsers , such as Mozilla Firefox, may submit a pop-up box asking the user to grant permission for their location to be known.

In short, if your site is using the location sensor feature it must get an SSL certificate and be serving pages on an https address.   Many browser disable multiple features if you are not a secure site, including the location sensor.   It won’t be long before ALL browsers disable location sensor support if you are not hosting an https site.

Location Sensors Can Increase Sales

If you have a physical location that counts on people walking in the door to make a sale, adding Google Maps and employing the location sensor can have a notable impact on your walk-in traffic.    Your first step is to get an SSL certificate on your site so you can serve secure pages; This also helps boost your Google search rank.   Once you have that completed put Google Maps software that supports the locations sensor on your site.     Add a couple of posts to your site that relate to your business such as “Boutique Near Me” and drop the map code on that post.   It won’t happen overnight, but as your site starts to generate traffic the map will lead people to your store.

 

Have questions?   Contact us.

SLP version 4.8 released : Required Update to Experience, Power and Premier add-ons

 

Store Locator Plus has been updated  to  feature new styles, while  removing old JavaScript commands that were left in the core base plug-in for the sole purpose of supporting the Legacy add-ons.  This release has finalized the process of  phasing out of the Legacy add-ons.

The last two  Legacy hold outs, ProPack and Tagalong are not compatible with version 4.8 of SLP.  Both of these legacy add-ons have been included with the Power Add-on which was released over a year ago.

Manage Locations UX has been updated: uses WordPress-standard Screen Options to set number of locations to show on a page and show/hide columns.

  • Manage Locations Edit / Add has been updated: uses JavaScript interface and overlay windows to edit locations.
  • Adding a location via the Manage Locations form no longer requires the store name to be set.
  • Lighten the data load going to the JavaScript front end to alleviate browser congestion and improve performance.
  • Uses minified JS for slp_core if available.
  • Patch to fix the Power Add On CSV Import duplicate handler.
  • Patch to deal with Experience Add On hide_search_form shortcode issue.
  • New Smart Option interface for add ons reduces redundant code.
  • Tagalong is no longer compatible with SLP, upgrade to the Power Add On.

Note: Premier, Power and Experience add-ons  that were versions lower then 4.8 will be deactivated . You must update those either through the auto updater in the WP admin panel or by logging into your account, downloading and updating manually.